Fashion Powerhouse Primark Doubles Footprint in Dubai
DUBAI, UAE – Less than a month after its blockbuster debut in the United Arab Emirates, international fashion powerhouse Primark has officially doubled its footprint in Dubai. In partnership with the Alshaya Group, the retailer has opened its second store at City Centre Mirdif, signaling an aggressive growth strategy for the Middle East market.
The opening follows just two weeks after the brand’s highly anticipated launch at Dubai Mall, which saw massive crowds and a "fantastic response" from local shoppers hungry for the brand’s signature mix of affordable trend-led fashion and everyday essentials.
A Tailored Retail Experience in Mirdif
The new location spans over 35,000 square feet on a single, expansive sales floor. Designed to cater to one of Dubai’s most established family-centric neighborhoods, the store is staffed by a dedicated team of over 300 colleagues.
Shoppers at the City Centre Mirdif location can expect the full Primark experience, including:
- Diverse Product Lines: Comprehensive collections across fashion, beauty, and homeware.
- Exclusive Collaborations: Global licensed ranges including Disney, NBA, and NFL.
- Premium Collections: Access to "The Edit," Primark’s sophisticated, high-quality range.
"Opening in Mirdif allows us to reach even more customers across the city," said Jose Luis Martinez De Larramendi, Director of International Expansion at Primark. "It’s clear there’s a strong appetite for Primark’s offering in the UAE."
Strengthening Local Partnerships
The grand opening was commemorated with a ribbon-cutting ceremony that highlighted the collaboration between Primark and major regional stakeholders. Attendees included Ghansham “G” Pindoria, Vice President of Primark Middle East, and senior leadership from Majid Al Futtaim Malls and the Dubai Festival Retail Establishment.
Ghansham Pindoria noted that the Mirdif opening marks an "exciting new chapter," emphasizing the brand's goal of making high-quality fashion accessible to all residents of the neighboring communities.
2026: The Year of Primark's Regional Dominance
Primark’s rapid-fire expansion in Dubai is only the beginning of a broader Middle Eastern roadmap. The brand has confirmed several major milestones set for the remainder of 2026:
| Timeline | Milestone | Location |
|---|---|---|
| Spring 2026 | 3rd Dubai Store Opening | Mall of the Emirates |
| Late 2026 | Bahrain Debut | City Centre Bahrain |
| Late 2026 | Qatar Debut | Doha Festival City |
By the end of the year, Primark's partnership with Alshaya Group will see the retailer operating in 21 markets worldwide. As the brand moves into Mall of the Emirates and beyond, it continues to disrupt the regional retail landscape by proving that "value fashion" remains a top priority for Middle Eastern consumers.
